So, what we usually do, and all agencies are a little different, is to create “comp” size templates to design on. Plus, there are server space issues where designs are stored, and the larger the files, the more server space would be needed.ĭon’t be the massive file size person…they get no love from their creative directors aka bosses! Sometimes layered Photoshop files need to be sent to other designers for fixing or revisions, and if all the file sizes were massive, it would take forever to send to each other. What this all means is that the art directors and designers can use smaller file sizes in order to speed things up both on their computers and within the agency. Since these designs are not guaranteed to go to print, they don’t need to be extra large and “finished.” Finished means they have proper resolution, sizing, and all things design and typography have been signed off. The pitch deck contains the selected “comps” (comps are the individual movie poster designs) and is presented to the movie studio or client. In a simple explanation, the agency collects numerous designs from its designers and art directors and organizes them accordingly into a pitch deck. When working for a movie poster agency, otherwise known as entertainment marketing, we must come up with numerous designs per day. Most of us art directors and designers are not using the super-fast top-of-the-line iMacs or Mac Pros, so we have another solution… How the Poster Industry Works & Things You Need to Know! The file size and resolution with these specs will surely slow it down and make Photoshop work really hard. Now, if you are going to start creating movie poster artwork in an 8,100 x 12,000-pixel file with a PPI of 300, you better have a high-speed computer with a ton of RAM. Either way, Photoshop will create the template all the same with either form of measurement. If you prefer to create your files using inches, you can use 27 inches width by 40 inches height. This file size is ready for print when your design is finished. If you want a proper movie poster file, fire up Photoshop create a template with the pixel dimensions of 8,100-pixel width by 12,000-pixel height at 300 pixels per inch with a vertical orientation. Ready to start making movie posters? Whether you are creating designs and artwork for a movie studio or your school project, and you will need to get them printed, these are the pixels and dimensions you would use.
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